'Logomania' Is On Its Way Out

Monograms logo patterns are taking over, with celebrities like Billie Eilish being seen rocking the pattern logo trend when she arrived to the 2019 American Music Awards head to toe in Burberry (via Elle). Fashion designers don't want to completely eliminate the logo, as it does make a statement. When speaking about the importance and influence of the logo within the fashion industry, Dapper Dan told The Cut, "It signifies status, and money, which go hand in hand. The thing is, you can have the status but nobody will know you don't have the money. So that's what gives it such an impact in your look."

Fashion logos aren't just about exclusivity and displaying your wealth. They're also a way for people to communicate their values and personal style. Professor Carolyn Mair, a behavioral psychologist and author of "The Psychology of Fashion," tells Refinery29, "By wearing an item showing a logo, a wearer is showing that they support and share that brand's values."