updates | April 05, 2026

David Beckham Crowned "Underwear Model of the Century" By Tommy Hilfiger

A look back at Beckham's underwear campaigns

By Harper's BAZAAR UK

A look back at Beckham's underwear campaigns

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David Beckham''s claim to fame may have stemmed from his impressive football career, but according to Tommy Hilfiger, he is also the '"underwear model of the century'".
First stripping down to his smalls for Emporio Armani back in 2007 alongside wife Victoria, Beckham furthered his modeling career by launching (and starring in the accompanying campaign photographs for) his own bodywear line for H&M.

Click through the gallery to check out some of our favourite shots from Beckham's underwear campaigns.

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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7

David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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8

David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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David Beckham Named 'Underwear Model of the Century'

David Beckham Named 'Underwear Model of the Century' pinterest

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