Everything You Need To Know About MDNA Skin, Madonna's Beauty Brand

Madonna launched MDNA Skin in the U.S. in 2017, after first releasing the brand in Japan (via Elle). MDNA's masks were the initial stars, but today, it offers a range of beautifying products. From mist toners to nourishing serums, the concept is the same: Quality always beats quantity. MDNA's key ingredient is a simple yet luxurious thermal water from Italy. In an interview with Harper's Bazaar, Madonna explained, "These springs where these thermal waters flow, they've been around for thousands of years and people have been going to them to soak in the waters for anything from arthritis to eczema to psoriasis to any kind skincare ailment ... I love the idea that these healing thermal — I call them holy waters — are inside of the skincare line."

Aside from therapeutic water, MDNA relies on simple ingredients like rich olive oil and volcanic clay to boost skin. When combined with the brand's skincare devices (think skin rollers and application tools), the products promise to heal skin issues and remove impurities.

Items from MDNA range from around $15 all the way to $600, but some purchases give back. Madonna told Harper's Bazaar, "Every time someone purchases a Reinvention Cream, their money from that purchase will go to educating girls and making sure they have one year of schooling through my organization Raising Malawi ... They're not just putting cream on their face — they're also educating people so it's not all superficial."