Is Olaplex Worth The Money?

While Olaplex certainly seems impressive, the big question is what does the stylist and celebrity recommended hair care brand do differently than all the other ones out there. According to Glamour, Olaplex goes a little deeper than other brands — literally, by working "on the molecular level to repair the bonds that make up our hair" rather than simply using ingredients that enhance the shine on the outermost layer without doing much on the structural level. Olaplex is recognized as the first hair care brand to have this technology available outside of the salon.

These treatments especially provide relief and restoration for people with color-treated and damaged hair. Victoria's Secret model Rosie Huntington-Whiteley vouched for this part of Olaplex's claims, saying, "I get my hair colored about once every eight weeks and, with all the heat products I have on my hair at work, I do find that my hair can get quite brittle and damaged. Since using Olaplex over the last couple of years I've found that it really does hydrate my hair, strengthen it, and really repairs the ends and the brittle parts," (via Harper's Bazaar).