news | March 30, 2026

The Controversial Jennifer Aniston Emirates Commercial You Forgot About

Delta Airlines reportedly wasn't too happy about Jennifer Aniston's Emirates ad. According to the Daily Mail, they made their disdain known in an employee training video with a narrator, saying, "The Gulf carriers have destroyed competition in countries worldwide, and now they are targeting the United States with lavish sponsorships and slick advertising." The video also featured two Delta employees who were fans of Aniston, hurt by how she painted U.S.-based carriers in a negative light. 

Yahoo! reported that Delta's reaction video wasn't well-received. Some commentators wrote that the airline should put their resources towards bettering its services instead of trying to take down its competitors. Another user said Delta's ad backfired because it brought their attention to a superior service they wouldn't have stumbled upon otherwise. As for Emirates, they didn't seem to have any regrets about the ad. 

According to Fox News, Boutros Boutros, Emirates' SVP of Corporate Communications, Marketing & Brand, responded to them in an e-mail, writing that they wanted to go against the grain with their commercial by adding a touch of humor. Boutros also had high praises for Aniston, saying, "We couldn't think of anyone better suited for the role than Jennifer Aniston. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome." He also noted that the backlash wasn't a cause for concern because the customer had the option to go whichever airline best suited their needs, and Emirates had plenty of things to love.