The Voluminous 'Supermodel Bob' Is The '90s Hair Trend Taking Over Right Now

The supermodel bob of the '90s was beloved by celebs and fans alike. This haircut shows off one's face and makes volume relatively easy to achieve. Though lengths can vary, the cut tends to be between shoulder and chin-length. 

Sacheu Beauty founder Sarah Cheung posted a video tutorial of the hairstyle on YouTube in 2019. "I've always loved Christy Turlington's '90s bob," she said, noting that Kim Kardashian had also adopted the look. Cheung added, "It's so cute, it's so iconic, and it shapes your face so well. It doesn't matter what face shape you have; it just makes people look at you." In 2022, model Lori Harvey showed off her stunning locks, courtesy of celeb hairstylist Ray Christopher. "...very much 90s supermodel," he said when captioning a video of Harvey's hair. 

When deciding which route to take with a bob, London hairstylist Luke Hersheson simply told Glamour, "I think they're all great; it's just about whether you want something a bit more polished, or if you want something a bit grittier," adding, "There's no right or wrong." We agree. The best perk of the '90s supermodel bob is its ability to exaggerate the volume of your hair with a quick tussle of your fingers. If you are looking forward to a big chop to attain this refreshing '90s style, here's what you should ask for.