Which One Is Better For Your Hair?

According to Insider, Function of Beauty was founded first in 2015, followed by Prose two years later in 2017. Both customizable hair care brands are exceedingly popular and use a "hair quiz" to create a custom-built formula, and they also share the same basic business model.

According to Allure, the Function of Beauty hair care quiz utilizes years of scientific research by MIT-educated engineers who leveraged the technology to create a specialist algorithm and data analysis setup. It sounds a little complex, especially when you consider it's purely designed for customized hair care, but the results speak for themselves. The quiz asks questions related to hair type, the structure of hair, color, fragrance preferences, scalp moisture, and your hair goals.

Prose, on the other hand, is built slightly differently; they offer a hair quiz alongside a one-on-one consultation with a professional stylist, the idea being to offer an even more customizable approach to hair care that takes into account your unique scalp and hair requirements (via Allure). It's a two-step process that begins with an online consultation which is used to work out the hair issues that you may be dealing with. The consultation asks questions about hair type and quality, followed by a number of lifestyle questions, such as how you wear your hair and what your hair goals are.