The Important Reason Unilever Will Stop Using This Word On Its Products

In an effort to address this problem, Sunny Jain, President of Unilever Beauty & Personal Care, said in a statement, "With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people's lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty."

Jain added, "We know that removing 'normal' from our products and packaging will not fix the problem alone, but it is an important step forward." In fact, according to ABC News, the removal of the word "normal" is not the only important change Unilever is making as part of its Positive Beauty campaign, with the brand also announcing it will no longer digitally alter a model's appearance, be it the person's size, or skin color.

The company's statement also noted it will "increase the number of advertisements portraying people from diverse groups who are under-represented."