updates | March 30, 2026

The Truth About Orangetheory Fitness

So, you want to open an Orangetheory Fitness location of your own? Better dig into those pockets of yours as it will cost you at least about $500,000, according to TopFranchise.com. Oh, and you also need to already have a net worth of $500,000.

Ready to get started? Your initial franchise fee will be around $42,500, though it could be higher. Things like the reception desk and logos for the space come in at $11,500, while exterior signage is a minimum of $5,000. You'll also need to have plenty of available funds for three months' rent (at least $18,000), the computer system (around $14,000), and insurance (about $3,500). And that's not even mentioning the $30,000 or so you'll need for advertising ahead of the location's grand opening.

As for the fitness equipment like treadmills and weights? That's going to set you back some $100,000.