general | March 30, 2026

What Happened To Ta-Ta Towels After The Shark Tank Episode?

During the "Shark Tank" appearance, the adjustable sweat-reducing bras were only available in original and maternity in one signature halter-top style that covers each breast individually. Once Ta-Ta Towels got its boost from "Shark Tank," inventor Erin Robertson was able to expand the product selection significantly. Now, the company offers products beyond its inaugural style that complements the top.

Ta-Ta Towels offers a line of robes made 100% from modal fabric. They come in three options: Basic Betty, Sassy, and Classy. Additionally, there are the popular Shorties, terry cloth shorts that have matching ToobTops and Ta-Ta Towels, which are sold separately. The ToobTops are made from the same material, but instead of holding each breast in its own towel sack, it serves as one wide wraparound band, which still does the trick to keep moisture away — think of it as a tube top specifically designed for your chest. The company also sells head wraps known as Mane-Tamers, which absorb water from your hair and protect it from heat while on the go.