Why The Usos' Singles Careers Will Never Last

Highlights

• The Usos have always been seen as a cohesive tag team, making it difficult for fans to imagine them as singles competitors pursuing individual success.
• Jey Uso's attempt at a singles career was met with anticipation, but his recent tag team partnership with Cody Rhodes suggests a struggle to establish himself as a standalone performer.
• The lack of solo drawing power for The Usos hinders their marketability and makes it challenging for WWE to position them as headlining singles acts, especially with other established solo stars in the company.

The Usos, undoubtedly one of the most iconic tag teams in WWE's modern era, have left an indelible mark on the wrestling world. With multiple tag team championship reigns and their pivotal role in The Bloodline era alongside Roman Reigns, it's clear that they are a force to be reckoned with in the tag team division. However, when Jey Uso decided to venture into the world of singles competition, it raised eyebrows and generated curiosity among fans. Yet, despite the initial excitement, it appears that The Usos may never truly have a lasting singles career in WWE.

Jimmy And Jey Uso Have Always Been Linked Together

Throughout their WWE careers, Jimmy and Jey Uso have been virtually inseparable as a tag team. From their earliest days on the roster to their most recent exploits, the twins have presented themselves as a cohesive unit, not just in the ring but also in terms of character and narrative. Their bond as brothers and tag team partners is a fundamental part of their wrestling personas. The Usos' success as a tag team cannot be overstated. They have captured multiple tag team championships and have been the longest-reigning undisputed tag team champions in WWE history.

The Usos have developed a shared identity over the years. Their entrance music, catchphrases, and even their ring attire all reflect their unity as a team. This shared identity has made it challenging for fans to envision them as separate entities. When fans think of The Usos, they think of a tag team, not individual wrestlers pursuing singles titles. Fan perception plays a pivotal role in a wrestler's success. When a tag team as accomplished as The Usos suddenly attempt to establish themselves as singles competitors, fans may have a difficult time adjusting to this change.

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Jey Uso Already Finds Himself In Another Tag Team With Cody Rhodes

WWE boasts a roster of superstars who have successfully transitioned into singles wrestling and have won championships, headlined major events, and garnered a dedicated fan following. Roman Reigns, Seth Rollins, AJ Styles, and many others have proven their mettle in solo competition, making it challenging for someone like Jey Uso to instantly rise to their level. One of the most critical aspects of a successful singles career is the emotional investment of the audience. Fans become attached to the characters, storylines, and personalities of these singles stars over time.

Jey Uso's decision to step into the world of singles competition was initially met with anticipation from fans. His time in The Bloodline, alongside Roman Reigns, had elevated his profile, and it seemed like the perfect opportunity for him to shine on his own. Jey Uso's feud with Judgment Day after his leaving SmackDown and the Bloodline and moving to RAW, which required him to enlist the backing of Cody Rhodes, was a clear indicator of his struggles in the singles division. Cody Rhodes, a former rival of Roman Reigns, brought his own fan following and prestige to the storyline. While the partnership with Rhodes led to a tag team championship win for Jey, it inadvertently pushed him back into the tag team scene, where he is seemingly playing a supporting role due to Rhodes' popularity.

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WWE Has So Many Solo Stars Already

Instead of pursuing singles titles, such as the United States Championship or the Intercontinental Championship, Jey has found himself back in the tag team division alongside Cody Rhodes. The decision to place Jey back into a tag team partnership after teasing a singles run undermined the credibility of his singles aspirations. It sends mixed signals about WWE's faith in his ability to draw as a solo act, ultimately hindering his progress in the singles division. Drawing power is an essential factor in determining a wrestler's success in WWE. The ability to connect with fans, sell merchandise, and fill arenas is what elevates a wrestler to the top echelons of the company. Unfortunately, neither Jey nor Jimmy Uso has demonstrated significant solo drawing power throughout their careers.

Their success has primarily been as a tag team, and while they have had their moments in singles competition, they have struggled to captivate audiences and generate the same level of excitement as some of WWE's top singles stars. This lack of individual drawing power not only affects their marketability but also makes it difficult for WWE to position them as headlining singles acts. WWE's audience is accustomed to wrestlers like Roman Reigns, John Cena, or Seth Rollins, who have consistently drawn fans to events and pay-per-views as singles competitors. In contrast, The Usos have faced challenges in creating the same level of buzz and interest when separated from each other.

Some fans may argue that it's unfair to assume they can't make it in a singles career, but the harsh reality is, not only are there current singles stars who are bigger draws than them, there will be new ones like Bron Breakker or Carmelo Hayes from NXT who have always been singles competitors and will make it to the main roster. Once they do, it'll be easier for the audience to invest in their singles journey than one of The Usos. With the limited attention span of the wrestling audience and the overload of wrestling TV available today, fans cannot invest in every star and hence those who have already carved out a niche like The Usos might find it hard to break away from it.